Prodigy Game

Prodigy is a free, self-paced math game for grades 1 - 8 used by over 20 million students and teachers worldwide. The game automatically adapts for each and every child while reporting real-time information back to teachers and parents.

Product Designer & Product Owner

  • Focused on research and design for growth marketing initiatives.

  • Designed qualitative and quantitative research tests for usability and A/B testing.

  • Designer for e-commerce sites, product dashboards, marketing and internal materials like employee handbooks.

Growth Marketing Team

This team focuses on membership and revenue growth, particularly for our teacher user base. We used a variety of data sources to gain insight, develop hypotheses, and test solutions. These tools include Facebook and Google analytics, Domo, and Full Story. In addition to these sources, we conducted field research with partner schools and product advocates.

As the team’s product designer, I delivered over 25 experiments. Some of these experiments included UI changes, alternative funnel flows, and a complete overhaul of established features. Our iterative process provided a testing ground to explore and identify opportunities for improvement in our visual identity, tone of voice, and perceived value to customers.

Outcomes

  • 5% membership conversion rate increase for parents and a 9% increase for teachers.

  • Increased the total revenue-per-visit on the pricing plan page by 20%.

  • Boosted the total activation rate of mobile registrants by 30%.

Accelerator Team

This team’s primary focus is to allow new employees to tackle smaller projects to be onboarded to company processes and groups. We worked on supporting teams with projects involving internal tools, e-commerce websites, and graphic design.

As the product owner and designer of the squad, I worked with stakeholders to gather requirements, set a design strategy, and coordinate team members to deliver accurate and timely solutions. One of our biggest successes is related to the design and deployment of an e-commerce website that acted as a hub for Prodigy’s line of toys.

The website was designed as a home for the characters and to connect them to the Prodigy game with illustrations and lore that resonate with a young audience. Launching the website and product line created a lot of excitement among students and led to positive product sales.

Outcomes

  • Successful onboarding of new employees to Scrum methodology.

  • Reduced tech debt across internal teams.

  • A collection of graphic and illustration assets

  • Cleared toy figurine inventory and created excitement for the core game product.